Skip to content
jellycat-1024x199

Jellycat

You can't create original and innovative soft toys with technology systems that are old and sluggish

Sector

Retail

No. of Users

60+

Location

London

Client since

2010

The challenge

Jellycat’s continuing success meant that its global network of stockists has grown considerably over the years.

However, Jellycat hadn’t extensively reviewed or updated its technology systems. At this point, the company started to grow significantly, with plans to introduce e-commerce and additional staff to handle the increased demand. This meant that Jellycat’s internal processes had become constrained and were hindering its ability to deliver on its business objectives.

Furthermore, Jellycat’s IT systems, applications, and product range were steadily increasing in size to cope with the increasing number of users, impeding the business's technology infrastructure. Jellycat urgently required a review of its entire IT infrastructure to determine the shortfalls and find an effective solution that would achieve its business objectives.

The solution

With a proven track record in the FMCG and retail sector, OryxAlign was a natural choice and successfully won the tender to become Jellycat’s chosen IT partner.

Immediately after the technical onboarding and support implementation had been completed, the engineering team at OryxAlign started work on designing and introducing a new IT infrastructure in order to facilitate the planned and projected growth of the company. This required careful planning and consideration to ensure the delivery of a seamless and non-disruptive infrastructure upgrade.

The brand-new infrastructure enabled Jellycat to grow its operation with confidence. The migration of its telephony infrastructure away from traditional and expensive ISDN through the implementation of SIP trunks directly reduced Jellycat’s monthly spending on telephony.

As the business continued to grow, a new SAN and virtualised infrastructure was introduced. Having managed and supported the IT infrastructure since 2010, OryxAlign had already gained an in-depth understanding, and once again, the new infrastructure was completed without any disruption to the smooth running of the business.

The strategic partnership between OryxAlign and Jellycat is built on trust and commitment. It goes above and beyond the standard ‘outsourced provider’ label by delivering significant value, advanced technology, and, ultimately, peace of mind to Jellycat’s executive board.

The benefits

  • Infrastructure scalability to meet the demands of existing operational demands and future growth
  • The delivery of a seamless and non-disruptive infrastructure upgrade
  • Improved user productivity as a result of a more responsive and accurate managed support structure
  • The implementation of SIP trunks to reduce monthly spend on telephony
  • The introduction of a new SAN & virtualised infrastructure without any disruption to the business
  • Reduced technology spending through outsourced technology support partnerships and SIP connectivity
  • Working with a forward-thinking support partner who is 100% committed to ensuring success through technology
  • A strategic partnership built on trust and commitment


"Since appointing OryxAlign they have completed a number of transformational projects, including a substantial migration to our own private cloud. At all times the approach has been completely professional, pro-active, straight forward and full of good sense. I’m delighted with everything, and absolutely convinced we appointed the right people when they came on-board in 2016."

Jellycat Limited - Danny Olive, Financial Director